About SAM

Professionalism, Attention to Detail, and Unparallelled Experience.

Sam Ould is a sports presentation producer with 30+ years of high-level events experience.

To date, Sam has worked on World Cups, Grand Finals and World Tours in more than 80 venues in 20 countries around the globe. His experience ranges from the 2016 Rio Olympics to international productions of broadway musicals like The Phantom of The Opera. 

Sam works now primarily as a show caller across a massive number of high-profile sporting events, using his extensive understanding of audiences and stakeholders to ensure the delivery of events that meet the needs of everyone involved—from the team in marketing to the team on the field. 

In 2020, Sam was called on to develop, implement, and be the commissioning operator for the aFX digital crowd noise for the NRL, operating from the Sydney Channel Nine studios. He was the show caller for the AFL Grand Final at the Gabba, and worked as the Floor Manager for the 4th Test for Cricket Australia to manage COVID-19 health measures implemented by Queensland Health. Only he and one other camera operator were allowed on the field of play during this time, demonstrating the trust placed in his experience.

Some other notable achievements include working as Venue Producer at the Olympics and Paralympics for Rio 2016, the Doha Asian Games in 2006, and the first Youth Olympics in Singapore in 2010. For the 2018 Commonwealth Games, he stage managed major events around Australia for the Queen’s Baton Relay before returning to the Gold Coast to call the closing ceremony.

All this experience allows Sam to bring to his work a confident and relaxed demeanor that he aims to instill in the teams he works alongside.